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What is Customer Lifetime Value?
Lifetime value (LTV) estimates how much revenue a customer represents to a business over the life of that relationship. Also called customer lifetime value (CLV, or CLTV), this is a critical metric for a company trying to gauge the cost efficiency of acquiring new customers and supporting them over time.
Customer Lifetime Value (CLV) is the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime.
This is an important figure to know because it helps you make decisions about how much money to invest in acquiring new customers and retaining existing ones.
Why is Customer Lifetime Value Important?
Why is Calculating Customer Lifetime Value important for Your Business?
Calculating Customer Lifetime Value
Customer Lifetime Value Models
​There are two models that companies will use to measure customer lifetime value.
How to Increase Customer Lifetime Value?
14 Ways to Improve CLV
Customer Lifetime Value Statistics
Let Our Consultation at the Global Summit Help You in Leveraging Customer Lifetime Value to
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